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vilmairisblog

💻: marketing director at @dell
☁️: books + beauty + style + life
🍬: @sugarrushcharms - Next drop 💘 soon!
👇🏻: Read my blog + shop my IG + charms

The best weekend getaway to LA, to see my friend a

The best weekend getaway to LA, to see my friend and sister @annatodd, to see one of our favorite people @uarmyhope, and to drink all the coffees and all the food. Core memories 💜

Last one for IG (will post a lot more on TikTok to

Last one for IG (will post a lot more on TikTok today)!!!! We had the best time ever. Here’s one of my faves, Neuron 🎤 Hope on the Stage LA. 040425 💜

#bts #jhope #hopeonthestage @annatodd @uarmyhope

The iconic Chicken Noodle Soup!!!! 🎤 Hope on th

The iconic Chicken Noodle Soup!!!! 🎤 Hope on the Stage LA. 040425 💜

#bts #jhope #hopeonthestage @annatodd @uarmyhope

Mic Drop!!!! 🎤 Hope on the Stage LA. 040425 💜

#bts #jhope #hopeonthestage @annatodd @uarmyhope

Airplane pt2. Hope on the Stage LA. 040425 💜 #

Airplane pt2. Hope on the Stage LA. 040425 💜

#bts #jhope #hopeonthestage @annatodd @uarmyhope

Mona Lisa. Hope on the Stage LA. 040425 💜 #bts

Mona Lisa. Hope on the Stage LA. 040425 💜

#bts #jhope #hopeonthestage @annatodd @uarmyhope

Lock / Unlock. Hope on the Stage LA. 040425 💜

Lock / Unlock. Hope on the Stage LA. 040425 💜

#bts #jhope #hopeonthestage @annatodd @uarmyhope

Back in our joy era with one of our seven favorite

Back in our joy era with one of our seven favorite boys. Hope on the Stage LA. 040425 Jack in the Box

(Sorry not sorry for all the videos to come!)

#bts #jhope #hopeonthestage @annatodd @uarmyhope

✨ A quick trip to the city ✨ It’s been non

✨ A quick trip to the city ✨

It’s been non stop for a bit but feel incredibly lucky to work on such cool things and work with such wonderful people 🤍

No matter where work takes me—Chile, the UK, or

No matter where work takes me—Chile, the UK, or back home in Texas to SXSW—my Dell laptop is always up for the trip. Light. Small. Powerful. Ready. #IWork4Dell #WorkAnywhere

Thursday morning vibes at @sxsw with @Dell 💙 St

Thursday morning vibes at @sxsw with @Dell 💙
Started the day exploring some incredible activations (so much to see), caught a session on customer-centric strategies with AI—super insightful. Snuck in a quick work catch-up (and bite to eat) between it all… thankfully my Dell laptop made it easy to stay connected and take notes on the fly. Work from anywhere? Yes, please 👏🏼 #iwork4dell

Au revoir Paris, you’re my forever fave ♥️🇫🇷✨

A day and a half vacation in my favorite city in t

A day and a half vacation in my favorite city in the world ✨🇫🇷 {Part 1}

🩷✨ Come with me to get a pink macaron at the

🩷✨ Come with me to get a pink macaron at the @jellycat Patisserie in Paris ✨🩷

I’ve been meaning to post about this for a while

I’ve been meaning to post about this for a while, but here it is—I loved Onyx Storm by @rebeccayarros! Did you finish it yet?? What did you think?!

The unrelenting action, the deeper lore, the higher stakes—it all had me hooked. And while it definitely sets up for more to come, I had such a great time diving back into this world, with these characters (and dragons!) again.

Drop your thoughts in the comments—did it live up to your expectations? 🐉🖤

Fun Saturday outing with @jannadoan to visit the @

Fun Saturday outing with @jannadoan to visit the @coach coffee shop at the Domain. So cute, got the smores iced latte (delish), and picked up the cutest tote.

✨ Easy Friday vibes ✨ with my Valentine charms

✨ Easy Friday vibes ✨ with my Valentine charms from the @sugarrushcharms collection 💘 Drops in less than an hour!

Also, hot take: Wide-leg jeans > Skinny jeans foreverrr. Refuse to believe skinnies are coming back 🙅🏻‍♀️🙈

Link to fit in stories and on my LTK @shop.ltk

✨ VALENTINE’S DAY SNEAK PEEK ✨ at the latest

✨ VALENTINE’S DAY SNEAK PEEK ✨ at the latest @sugarrushcharms drop!!! This Friday at 11am CST!!! ➡️ sugarrushcharms.com 💘♥️🩷💝

With my @sugarrushcharms business being my 5-to-9,

With my @sugarrushcharms business being my 5-to-9, I’m constantly working nights, weekends, anytime and anywhere. My @Dell XPS 13 with Copilot+ has been a game-changer—its on-device AI thanks to #SnapdragonXSeries helps me with everything from product naming and design to marketing and beyond. It’s super lightweight, and the battery lasts through my busiest days, wherever I go. As a super small shop, I’m grateful for every bit of help I can get! The past year has been such an exciting journey, and starting @sugarrushcharms has been a true labor of passion and a reflection of who I am. Seeing each of you love my creations as much as I do brings me so much joy, and I’m so excited for what’s next! ! #IWork4Dell @DellTech @snapdragonofficial

My review of Beautiful Ugly by @alicewriterland is

My review of Beautiful Ugly by @alicewriterland is live!

This dark, twisted thriller brims with secrets, surprises, and a chilling atmosphere. It follows Grady Green, a grief-stricken author whose life is in ruins after his wife’s mysterious disappearance. Sent to a remote Scottish island to reignite his writing, Grady quickly senses something sinister—and it may be tied to his wife’s fate. 👀 😱 Feeney masterfully weaves tension, twists, and unputdownable storytelling. As expected, I loved it!

Full review ➡️ vilmairis.com/beautiful-ugly ✨

#BookReview #ThrillerReads #BeautifulUgly #AliceFeeney

@sugarrushcharms Cosmic Collection dropping Friday

@sugarrushcharms Cosmic Collection dropping Friday 1/3 at 9am CST!!! 🌌🌟🪐♎️✨

Check out the preview of the new collection!!!

(Ignore my son’s voice in the background 🙈)

🚨 New shop account!!! 🚨 Follow me and all th

🚨 New shop account!!! 🚨 Follow me and all things charmy ➡️ @sugarrushcharms! A new update coming this week and previewing some upcoming pieces in stories ♥️🍬 👜 👟

Merry Christmas Eve! 🎄✨❤️🎁🎅🏼

Merry Christmas Eve! 🎄✨❤️🎁🎅🏼

Such a fun conversation with my friend @kristenash

Such a fun conversation with my friend @kristenashleybooks! Adore her and her books! Check out her newest, Avenging Angel: Back in the Saddle!!! 💚

The shot + behind the shot 📸 #sugarrushcharms

The shot + behind the shot 📸

#sugarrushcharms

This Thursday at 5pm CST!!! I’ll be chatting liv

This Thursday at 5pm CST!!! I’ll be chatting live with my friend and one of my faves, @kristenashleybooks on her new AVENGING ANGEL book—BACK IN THE SADDLE! I loved it! Grab your favorite beverage and plan to join us here on IG!!! 💚

The best season 🎄✨

The best season 🎄✨

Happy Thanksgiving 🦃🍁🧡🍷✨ May your el

Happy Thanksgiving 🦃🍁🧡🍷✨ May your elastic waistband stretch beautifully, and may you and yours feel loved and happy today and everyday 💛

Surprise!!! Black Friday sale starts now!!! 🎁🎄 25% off all Sugar Rush classic candy!!! Linked in bio or head to the Classic Candy collection in the shop! While supplies last! No code needed.

#shareasale

✨ out + about lately ✨

✨ out + about lately ✨

Instagram post 18031710782369083

Instagram post 18031710782369083

📣 SUGAR RUSH x DANIELLE PAIGE 📣 I’m beyond

📣 SUGAR RUSH x DANIELLE PAIGE 📣
I’m beyond excited to announce a special collab with my friend and bestselling author, @daniellempaige! 🌟 We’re celebrating ten years since her book Dorothy Must Die hit the shelves with two exclusive Sugar Rush x Danielle Paige charms. This is an incredibly limited drop, so run to the shop now before they’re gone! It’s especially meaningful because it’s also been about ten years since I first met Danielle on her book tour, making this the perfect time to create something special together. We hope you love these charms as much as we do! 💖✨ 🍬

Linked in stories or head to ➡️ sugarrushcharms.com

#TuesdayShoesday splurge: sometimes a girl needs a

#TuesdayShoesday splurge: sometimes a girl needs a little rhinestone in her step ✨✨✨✨✨

{source: LTK in bio}

The Holiday drop is live!!! Here’s to finding jo

The Holiday drop is live!!! Here’s to finding joy in the small things ✨ Can’t wait to see how you style your Sugar Rush charms this season! 🎄✨🎅🏼🎁❤️

sugarrushcharms.com

🚨The Holiday collection drops tomorrow @ 9am CS

🚨The Holiday collection drops tomorrow @ 9am CST! 🚨

It’s all about joy and sparkle for yourself, or someone you love. I hope you love this collection as much as I do! 🎄🎅🏼✨❤️ PREVIEW ➡️ STORIES!

#sugarrushcharms #bagcharm #handbag #charms

Happy Halloween 🎃👻🖤🕷️🧙‍♀️

Happy Halloween 🎃👻🖤🕷️🧙‍♀️

The Greatest in the League (Vilma’s Version) dro

The Greatest in the League (Vilma’s Version) drop is live in the shop!!! Perfect for the football girlies to enjoy! 🏈❤️👜 #texaslonghorns #kansascitychiefs

Last one because Juno is so epic 🖤 #sabrinacarp

Last one because Juno is so epic 🖤 #sabrinacarpenter

Espresso ☕️ Absolutely amazing show 🖤 #sabr

Espresso ☕️ Absolutely amazing show 🖤 #sabrinacarpenter #shortandsweet

Feather 🖤 #sabrinacarpenter #shortandsweet

Feather 🖤 #sabrinacarpenter #shortandsweet

9 to 5 💋 #sabrinacarpenter

9 to 5 💋 #sabrinacarpenter

She’s a star ⭐️ Taste 💋 #sabrinacarpente

She’s a star ⭐️ Taste 💋 #sabrinacarpenter

📣Surprise limited mini drop!!!! 📣 Wicked cha

📣Surprise limited mini drop!!!! 📣 Wicked charms in the shop tomorrow at 10 am CST. Only five available 🩷💚🩷💚🩷

#wicked #bagcharm #charms #handbag

That’s a wrap on the @f1 USGP weekend! 🏁 Char

That’s a wrap on the @f1 USGP weekend! 🏁 Charles and my favorite Chili Pepper 1 - 2, with an exciting, nail-biting battle between Max and Lando at the end! Bonus: Colapinto in the points! Good stuff 🧡

First time at @cota_official for the US Grand Prix

First time at @cota_official for the US Grand Prix! Lesssgo!!! 🏁🏁🏁🏁

#sugarrushcharms #bagcharms #handbag #f1 #usgp

Styling my 👜, M-F (BTS) ✨featuring some of

Styling my 👜, M-F (BTS)

✨featuring some of my favorite Sugar Rush charms ✨

#bagcharm #handbag #charms #style

How I styled my bag everyday during the workweek l

How I styled my bag everyday during the workweek last week 🖤👜 #bagcharm #bagstyle #handbag

October vibes 🖤🎃👻💀🕷️🦇

October vibes 🖤🎃👻💀🕷️🦇

The Sugar Rush Fall drop is live in the shop!!! De

The Sugar Rush Fall drop is live in the shop!!! Deep colors, vintage, sparkly, and specialty beads, all crafted with so much love in hopes it brings you joy!!!!

Link in stories and in bio or go to ➡️ sugarrushcharms.com ♡

🚨To celebrate this drop, I want to do a giveaway! 🚨
You and a friend can each win custom charms! To enter:
🔹 Tag a friend in the comments (multiple entries okay)
🔹 Both follow me here on IG
🔹 Comment with your favorite color charm and I will design something exclusively for you both!

U.S. only and winner chosen through here by end of day on Sunday!!!

Let me know if you snagged anything today!!! ⬇️

Today’s bag includes one of my favorite lowkey J

Today’s bag includes one of my favorite lowkey Jack Skellington charms, as well as a black acrylic chain and black beaded bow—all a part of tomorrow’s Sugar Rush Fall drop! I’m so excited and hope you all are too. What are you hoping to score tomorrow? What color charms are you after??? Tell me all the things ⬇️

Also don’t forget to enter the @booksparks giveaway! Check out my last post!

In my @bensonboone era ❤️

In my @bensonboone era ❤️

Madame President limited drop live in the shop!!!

Madame President limited drop live in the shop!!! Crafted with love, in support of @kamalaharris and breaking glass ceilings. A portion of every purchase supports the @kamalahq campaign. Each charm is one-of-a-kind, featuring unique beads and star color variations. Ships fast! ❤️💙❤️💙

Living my best charmed life 👜✨🖤🙈🤷🏻‍♀️

September: travel, amazing food, learning new thin

September: travel, amazing food, learning new things, clothes, bags and bag charms, friends and family. Happy days 🖤

Charm my bag with me: spooky season edition becaus

Charm my bag with me: spooky season edition because it’s October!!! 🧡🕷️🖤☠️✨👻🎃👜

Also, I promise the next Sugar Rush drop is coming sooooon! It will be the biggest drop yet, so stay tuned here on IG 🖤

#bagcharms #coachbag #handbag #sugarrushcharms

Was feeling a Harry Potter vibe this morning as I

Was feeling a Harry Potter vibe this morning as I chose my 👜 charms for the day, now sitting here, in a HP movie binge. Wands up for Dame Maggie Smith, our beloved Professor McGonagall ✨♥️⚡️🪄

Fall 2024 Lookbook: the IT bags of the season!!! 👜

This week I’m sharing my favorite, trending handbags—all those deep in color, embellished in style, slouchy in silhouette, and oversized for everything you like to carry!l 🖤 Head to vilmairis.com or linked in bio + stories!

My big Fall fashion post is live #ontheblog! 🍁🍃👜👠🍂

I’m sharing my favorite trends that feel less transitory, more timeless, and giving you the scoop on where to find them! Head to the blog, or link in bio, right now, to inspire your Fall and Winter collection! ➡️ vilmairis.com

#fallfashion #fallstyle #style

I’m so thrilled to have Sugar Rush Charms be an

I’m so thrilled to have Sugar Rush Charms be an official partner of the @booksparks Fall Reading Challenge (hosted by the fabulous @jodipicoult)! There are some amazing titles this year to check out as you find your perfect match and tailor your unique reading collection! Stay tuned for some exciting giveaways! 🖤📚🍃🍁 #FRC2024 #Booksparks #sugarrushcharms

Thought this was sort of an insane trend but had t

Thought this was sort of an insane trend but had to try it! #airportaesthetic

New 📕 review + top rec: THIS IS WHY WE LIED Du

New 📕 review + top rec: THIS IS WHY WE LIED

During their honeymoon at a remote lodge, Will and Sarah are thrust into a deadly mystery after discovering the brutal murder of a woman—in the latest Will Trent installment by one of my faves, @karinslaughterauthor.

I loved this book. WAS HOOKED. This is a tangled, taut, locked-room mystery teeming with red herrings (making the final revelation all the more shocking). The narrative expertly blends a procedural investigation with a harrowing exploration of a deeply malicious family and the emotional scars they’ve inflicted. If you have been a longtime Will Trent fan like I have, it just proves how amazing and fresh the series continues to be.

This is such a great book to pick up during all things spooky and thriller season! 5 🌟

Spoiler-free review on the blog ➡️ vilmairis.com

❌ SOLD OUT ❌ Surprise really mini drop!!! FOUR

❌ SOLD OUT ❌ Surprise really mini drop!!! FOUR of these Nightmare Before Christmas candy chains on the shop! It’s my favorite thing on my bag right now and was able to make a bit more for you! Link in stories 🖤🧡🎃🧡🖤

🍬 PACK A SUGAR RUSH ORDER WITH ME 🍬 #sugarr

🍬 PACK A SUGAR RUSH ORDER WITH ME 🍬

#sugarrushcharms #bagcharms

🎃👻🕷️☠️ Friday bag vibes 🖤💚🧡💜 Thank you so much for all the orders and all the love you’ve shown for my charms! So so so happy to hear you are loving them! Will work harder to make more pretties for you soon! Meanwhile, will get all your orders out this weekend! 🖤 #sugarrushcharms #bagcharms

HALLOWEEN DROP IS LIVE!!!! 🎃☠️🕷️👻🖤 I hope you love everything I’m made for you—I have had the most fun making it! Let me know what you scored!!! ⬇️

Shop closes Wednesday morning, so grab you candy while you can. Next restock won’t be until October 🖤🍬 #sugarrushcharms

🚨Surprise!!! 🚨HALLOWEEN DROP THIS FRIDAY AT

🚨Surprise!!! 🚨HALLOWEEN DROP THIS FRIDAY AT 10 AM CST!!! 👻 🎃 🕷️ ☠️ 🧡 This Sugar Rush charm collection has been so much fun to dream up and I can’t wait for you all to see all the pretties! Lots of new accessories too! ➡️ MARK YOUR CALENDAR! 🗓️

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